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Instagram Story Ideas

  • Writer: Megan Elliott
    Megan Elliott
  • May 23, 2020
  • 2 min read

Updated: Feb 20, 2021


Are you utilising Insta Stories for your business enough? Posting on Stories can be daunting & I often get asked what the heck you are supposed to post on there. So I've shared a few ideas for your biz accounts:


Face Behind the Brand

Get personal & share your story, introduce yourself or your team. Give your followers a short video on why you launched your biz or what you love about it...


Day-to-Day

Give your followers a sneak peek into what you get up to in the day. This might be a snap of your breakfast, morning dog walks or simply spending some time with your kids. We love being nosey and seeing how 'the others' live so why not share it?


Educate

Share helpful tips & tricks on a topic you're experienced in, or are passionate about. This will enable you to grow your social authority within your field.


Run a poll or Q&A

Communication is key. Find out what your followers are thinking, either host a Q&A to respond individually or simply have a big of fun with a poll, get to know them on a personal level.


Repost. Repost. Repost

Repost what you love! If you see a post you are obsessed with, share it on your story - if you love it, your followers will too! Oh & don't be worried to share competitor posts either - this is a time for you to collaborate.


Finally, PROMOTE!

Don't miss this opportunity to promote. Stories are live for 24 hours so it's a great way to stay at the top of your followers mind and showcase your latest offers.




Tip:


Repurpose your grid content on your stories every couple of weeks to keep driving your followers to your page.









And here's some fun facts for you as well...


⭐500 million users now use Instagram Stories every day.

⭐1/3 of the most viewed Stories are from businesses.

⭐1 in 4 Millennials & Gen Z-ers look for Stories of the products & services they want to buy.


 
 
 

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